Michael de Alwis
Creative Services
ABOUT ME
Passion and creativity stand at the core of my work.
For over 10 years, I’ve been writing and editing copy for major global brands. Working across a broad scope of mediums—blogs, whitepapers, social media, and beyond—I always ensure the immaculate delivery of quality content for any brand, platform, and market.
I have a breadth of experience producing, filming, and editing video content. I have professional experience editing webinars and video podcasts, social media content, and event highlights. I also create music videos, short films, sketches, pro wrestling content, and more.
I take great pride in my versatility and adaptability within the ever-evolving workspace. I welcome new challenges and perspectives with curiosity, drive, and confidence.
Always approaching my work with empathy and care, I strive to maintain a comfortable, positive working environment. I’m approachable, kind, and compassionate while maintaining a pragmatic approach to problem-solving.
WORK EXPERIENCE
CURRENT ROLE
WEB CONTENT SUPPORT for Klaviyo
2025 - Present
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As a contractor, I provide content admin, localisation, quality assurance, and general support for Klaviyo’s APAC & EMEA web operations teams.
FREELANCE SEO CONSULTANT for Welocalize
2024 - Present
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I provide SEO content strategy, consultancy, content production, and account management for Welocalize.
PREVIOUS ROLES
CONTENT MANAGER at Welocalize
2016 - Present
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Account management for content production projects, working directly with customers while managing both an in-house team and external resources
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Copywriting, editing, content planning, and brief creation
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Sub-editing large-scale content projects
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SEO and ASO research, analysis, strategy, and production
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Social Media content creation—video production & editing, banner ad design, ad copy creation and more
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Localisation and language services—ensuring content is adapted to local markets while maintaining the brand voice, and creating bespoke content tailored for translation
CREATIVE WRITER at EMGN.com
2015
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Writing content for EMGN.com, including listicles, short-form news articles, entertainment pieces, film reviews, and more.
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Researching news and trending topics and developing content calendars.
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Planning and producing articles with the ultimate goal of creating viral content.
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Analysing click-through rates and social engagement to guide future content for EMGN.com.
FREELANCE ROLES
Throughout my career, I’ve demonstrated my ability to adapt and evolve.
I’ve worked in New Zealand, Canada, and now the UK; in marketing, sales, hospitality, and online retail roles. Writing in freelance roles for several years, I developed a flexible mentality that prepared me to strive in the modern working environment.
While I’m certainly an enthusiastic collaborator, I’m just as disciplined and driven when working autonomously.
Below is an overview of the freelance copywriting roles I have undertaken:
SEO Content Coordinator / Consultant at Welocalize, July 2024
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Content creation, optimization, keyword research, competitor analysis, content calendar creation, brief creation, consultancy, account management
Creative Writer at Allteresting.com, 2016 – 2017
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Planning and writing list articles, entertainment content, news stories, and more.
SEO Copywriter at RankHigher.ca, 2016
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Writing SEO content for a variety of Canadian brands.
Writer at TRINE Magazine, 2015 – 2016
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Contributing regular editorial articles for online magazine TRINE.
Content Writer at Career Pathway NZ, 2014
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Writing informational and advice articles on careers, study, and gap years for young New Zealanders.
Content Administrator at Mighty Ape, 2013
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Administrative work adding products to the Mighty Ape online store, as well as description writing, image sourcing and more.
Copywriter at First Digital Media, 2012 – 2013
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Writing SEO content for various clients predominantly in the travel and fashion sectors.
Blog Writer at University of Auckland, 2012
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Producing regular content for the University of Auckland’s The Inside Word blog, focusing on the First-Year experience.
OTHER ROLES
I have also worked in a number of other roles while a student in Auckland, NZ, including:
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Telemarketing & Sales
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Data Entry
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Content Administration
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Hospitality
