Michael de Alwis
Creative Services
ABOUT ME
Passion and creativity stand at the core of my work.
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For over 10 years I’ve been writing and editing copy for major global brands. Working across a broad scope of mediums—blogs, whitepapers, social media, and beyond—I always ensure the immaculate delivery of quality content for any brand, platform, and market.
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I take great pride in my versatility and adaptability within the ever-evolving workspace. I welcome new challenges and perspectives with curiosity, drive, and confidence.
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Always approaching my work with empathy and care, I strive to maintain a comfortable, positive working environment. I’m approachable, kind, and compassionate while maintaining a pragmatic approach to problem-solving.
WORK EXPERIENCE
CURRENT ROLE
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CONTENT MANAGER at Adapt / Welocalize
2016 - Present
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Account management for content production projects, working directly with customers while managing both an in-house team and external resources
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Copywriting, editing, content planning, and brief creation
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Sub-editing large-scale content projects
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SEO and ASO research, analysis, strategy, and production
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Social Media content creation—video production & editing, banner ad design, ad copy creation and more
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Localisation and language services—ensuring content is adapted to local markets while maintaining the brand voice, and creating bespoke content tailored for translation
PREVIOUS ROLE
CREATIVE WRITER at EMGN.com
2015
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Writing content for EMGN.com, including listicles, short-form news articles, entertainment pieces, film reviews, and more.
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Researching news and trending topics and developing content calendars.
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Planning and producing articles with the ultimate goal of creating viral content.
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Analysing click-through rates and social engagement to guide future content for EMGN.com.
FREELANCE ROLES
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Throughout my career, I’ve demonstrated my ability to adapt and evolve.
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I’ve worked in New Zealand, Canada, and now the UK; in marketing, sales, hospitality, and online retail roles. Writing in freelance roles for several years, I developed a flexible mentality that prepared me to strive in the modern working environment.
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While I’m certainly an enthusiastic collaborator, I’m just as disciplined and driven when working autonomously.
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Below is an overview of the freelance copywriting roles I have undertaken:
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SEO Content Coordinator / Consultant at Welocalize, July 2024
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Content creation, optimization, keyword research, competitor analysis, content calendar creation, brief creation, consultancy, account management ​
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Creative Writer at Allteresting.com, 2016 – 2017​
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Planning and writing list articles, entertainment content, news stories, and more.
SEO Copywriter at RankHigher.ca, 2016
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Writing SEO content for a variety of Canadian brands.
Writer at TRINE Magazine, 2015 – 2016
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Contributing regular editorial articles for online magazine TRINE.
Content Writer at Career Pathway NZ, 2014
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Writing informational and advice articles on careers, study, and gap years for young New Zealanders.
Content Administrator at Mighty Ape, 2013
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Administrative work adding products to the Mighty Ape online store, as well as description writing, image sourcing and more.
Copywriter at First Digital Media, 2012 – 2013
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Writing SEO content for various clients predominantly in the travel and fashion sectors.
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Blog Writer at University of Auckland, 2012
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Producing regular content for the University of Auckland’s The Inside Word blog, focusing on the First-Year experience.
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OTHER ROLES
I have also worked in a number of other roles while a student in Auckland, NZ, including:
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Telemarketing & Sales
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Data Entry
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Content Administration
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Hospitality
